The concept of social media started in the early 1970s as a consequence of issues like e-mail, with the very first e-mail submitted in 1971. In 1997, the first forum for purely social media was established.
Social media is an umbrella term that describes websites that connect people and Involve user-generated content. If you want to get involved in Social media marketing, then go below and see its definition, features, and its job prospects.
What is Social media marketing?
Social media is the collection of online communications channels dedicated to community-vased input, interaction, content-sharing and collaboration of websites and applications dedicated to forums, micro-blogging, social networking, social bookmarking are among the different types of social media.
About Social Media Marketing
Evolution and History of social media. Today Social media is a term that everyone knows. Even the most remote areas of the world have at least heard of facebook and Twitter and are probably using them on a regular basis. But it was not always the way. Social media, in its present form has been around a relatively short term and even though you probably cannot imagine living without it now. The Birth of Social media can be trace back since 1997.
First social media was six degree of separation. This is the phenomenon that everyone is connected to everyone in some way. And it was established in 2000. But it did not sustain.
Why Use SMM?
Social media can be used to brand or promote a business to get more engagements. If you want to build a portfolio, then Social media is the right platform. Social media has many wide range of platform where the branding can be done.
Who uses SMM?
Content creators and Influencer mostly use Social media and be always active on social media. They create content so that it will be useful to people. If you want to be success in Business then better contact Influencers so that they can promote your business and take your business to an extent of level.
Certification for Social media marketing
Social media marketing falls under the topic of Digital Marketing. And getting certified in Digital Marketing / SMM builds you a strong portfolio in your career. And the Certification for Social media Marketing is:
- Digital Marketing certification
- Social media marketing certification
- Content marketing certification
- SEO certification
- Google ads certification
- Google Analytics certification.
Features of SMM to become a Social media marketer
- User generated content platform
- Easy to connect
- Easy to promote an activity
- Easy to talk or interact with customers
- You can go live session
- It is a media where you can telecast yourself using some tools
- You can engagement rates to your business
Social media Marketing Job Responsibilities
- Create and design a content
- Get engagements rate to the post that is generated
- Check ROI of the post
- Create an Ad campaigns
- Create Advertising platforms
- Reach out to costumers
- Create Marketing Strategy
- Always be active in the current market
- Indulging in advertising and looking out for competitors
SMM Job Role
SMM is a strong means of targeting customers and consumers for firms of all sizes. If you are no longer communicating directly to your audience via social networks such as Facebook, Twitter , Instagram and Pinterest, your consumers already connect with brands through social media! Great social media marketing will get the enterprise remarkable success, build loyal brand ambassadors and even accelerate sales and marketing. Various job titles include-
- Social media marketer
- Social media content writer
- Social media specialist
- Social media manager.
Top Location for Social Media Marketing job
The top cities of India where Social media marketers are in demand are
- Mumbai
- Bangalore
- Chennai
- Delhi
- Noida.
Name of the companies hiring for a SMM job
In India Social media marketing has a good scope and there are some quite companies which hire for social media marekting
- Disney+Hotstar
- Nykaa
- Puma India
- Google- Regalex
- Sharechat.
Salary packages for Social media Marketing
Social media marketer earn an average salary of Rs. 5.6 lakh per year in India. The starting salary for these professionals is around Rs. 5 lakh per year.
Where and how we are using this technology in real time?
In Real-time Social media is mainly used in branding or interacting with customers. But main reason to use Social media is to get engagements to your websites or business.
Do you need basic skills to need to learn this course?
Yes to learn social media marketing you need these below basic skills
- Excellent communication
- Creativity
- Designing
- Marketing strategies
- Trends in the market
- Researching.
Good Read: Social Media Marketing: How to do it, Benefits, Advantages & Disadvantages
Conclusion:
As Social Media Professional, the key role as a team leader is to work proactively to reach the deadlines and to work as a multitasker structure. An imaginative mind and a strategic mind are important for you to be smooth in that particular position, outside and within the box. This job requires no compulsory qualifications degree. You should split the conversation and be part of the social media executive team if you have the capabilities.